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Introducing the Beauty of Kamakura's Sea to Foreigners via Social Media

Kamakura, a seaside town beloved by foreign visitors, has seen fewer swimmers in recent years. To change that, the city enlists university students to craft English videos showcasing the beauty of the beach huts and the rules for a safe, respectful visit. Can these clips reveal a side of Kamakura beyond its famous temples?

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Introducing the Beauty of Kamakura's Sea to Foreigners via Social Media — page 1

神奈川県鎌倉市かながわけんかまくらしは、たくさんの外国人がいこくじんるまちです。
しかし、なつうみおよひとは、まえよりもすくなくなっています。
このためはSNSを使つかって、鎌倉かまくらうみのすばらしさを外国人がいこくじん紹介しょうかいすることにしました。
大学生だいがくせい英語えいご動画どうがつくってもらいました。
動画どうがは「うみ」という場所ばしょ紹介しょうかいしています。うみおよいだときにシャワーを使つかったり食事しょくじをしたりしてやすむことができます。
鎌倉かまくらうみでは、おさけんだり、おおきなおと音楽おんがくながしたりしてはいけない場所ばしょがあります。動画どうがでは、ルールをまもるようにつたえています。
ひとは「鎌倉かまくらてら神社じんじゃだけではないことをってほしいです」とはなしています。

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Kamakura City in Kanagawa Prefecture is a town that attracts many foreigners. However, the number of people swimming in the sea during summer has decreased compared to before. For this reason, the city decided to use social media to introduce the beauty of Kamakura's sea to foreigners. University students were asked to create videos in English. The videos introduce a place called 'Umi no Ie' (beach huts). These are places where people can shower, eat, and rest after swimming in the sea. In Kamakura's sea, there are places where drinking alcohol and playing loud music are prohibited. The videos convey the importance of following these rules. A city official said, 'We want people to know that Kamakura is not just about temples and shrines.'

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